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Survey Design Basics
Planning for Your Survey
Collection Strategies: Mail, Phone, Digital (4:05)
Planning Response Options (3:10)
Consider a Matrix Design (1:00)
Adding Demographic Questions (1:00)
Writing Good Survey Questions
Quick Tips to Get Started (2:31)
Keep Your Questions Clear and Concise (1:38)
Types of Response Options
The "Middle" Option (2:07)
The "Other" Option (1:29)
The "I Don't Know" Option (1:49)
The "Not Applicable" Option (1:32)
Collecting Ranges vs Precise Responses (1:54)
Avoiding Bias in Your Surveys
Types of Response Bias (2:58)
Nonresponse Bias (1:15)
Sampling Bias (0:42)
Question Order Bias (0:58)
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Adding Demographic Questions
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